Busines News Today — November 11, 2026

As Black Friday approaches, businesses are gearing up to make the most of the holiday shopping season, but for some, it's an opportunity to think outside the box and turn a potentially slow period into a competitive advantage. For instance, companies that may not be considered "exciting" can leverage the holiday to showcase their value and attract new customers, as highlighted in our top story. Meanwhile, other businesses are focusing on using media coverage and leadership lessons to drive growth and success.

From entrepreneurs who have turned their passion into a 9-figure business, to restaurant chains looking to bring diners back, today's stories are all about finding innovative ways to succeed in a competitive market. Whether it's using data to inform marketing decisions, such as targeting new residents within a 30-day window, or sharing lessons learned to inspire and educate others, the common thread is a commitment to putting in the work and taking a proactive approach to growth. As we dive into today's headlines, we'll explore these stories and more, providing insights and takeaways for business leaders looking to stay ahead of the curve.

Today's signal:
• How ‘Boring’ Businesses Can Turn Black Friday Into a Competitive Advantage (entrepreneur.com)
• Stop Treating Media Coverage Like a Trophy. Put It to Work For Your Business. (entrepreneur.com)
• The Best Leaders Never Stop Sharing the Lessons They’ve Learned. Here’s Why It Matters More Than You Think. (entrepreneur.com)
• Residents Make Big Decisions About Local Businesses Within 30 Days of Moving In. Here’s How One Campaign Used That Window to Fill a Slow Monday Night. (entrepreneur.com)
• This Founder Went From ‘Kitchen Chemist’ to 9-Figure Business Owner Whose Products Are Sold at Target, Ulta and CVS (entrepreneur.com)
• Restaurant Chains Are Hungry for a Comeback. Can This Change Bring Diners Back? (entrepreneur.com)